Welcome home, Shirley Gines

When Shirley came home to find Hawaii’s burgeoning tech ecosystem, she knew she had to put her PR skills to use and help put Hawaii on the map like her first company did for Silicon Valley!

Shirley Gines was born in the Philippines and moved to Hawaii when she was seven. She grew up in Kunia, went to Wahiawa Intermediate, Leleihua High School, and received her BS in psychology from Stanford. As fate would have it, her first job out of college was at PR firm Regis McKenna, the first tech PR firm, known for putting Silicon Valley on the map.

Soon she was bit by the startup bug and started a retail business bringing luxury lingerie to the US. Her company possibly had built the first computerized point of sale (POS) system in Palo Alto! After working in retail in the fashion and food industries, a friend convinced her to return to tech.

They started a PR firm in the Bay Area to help tech startups when Shirley’s family started experiencing health issues and beckoned her to come home. When she returned, to her surprise, she found Hawaii has a growing tech ecosystem. With her experience and background, she’s now on a mission to make Hawaii known as much for tech and innovation as our beaches and spam musubis.  With Shirley back home, guaranz ballbaranz!

Hear more about Shirley’s journey in the podcast below.

Podcast music by Yeyey and Podington Bear

Advice from Shirley to kama`aina looking to return home, Hawaii needs you!


One of Shirley’s favorite things to do is decorate her hats with Hawaii’s tropical flowers.

Shirley Gines is a Partner at Zing Public Relations. She provides strategic communications services rooted in market leadership. Her current work focuses on innovations in health tech, sustainability, and emerging technologies that help the world. She has also earned a few industry awards for my work, including PRSA’s (Public Relations Society of America) prestigious Silver Anvil, and an International Association of Business Communicators award. We’re rooting for her to help us build Hawaii’s tech economy!


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